“We are excited that Pug Pharm’s ‘Collect, Connect, Reward’ gameplay technology is enabling fans of Ice Pilots NWT to win prizes by collecting show-themed virtual items and connecting with one another,” said Steve Bocska, CEO of Pug Pharm.

Timed in conjunction with the launch of the third season of the popular program produced by Omni Film, the Ice Pilots’ website hosts a game called “Air Hunt” allowing players to win prizes by collecting cargo and connecting with other players and fans of the show. PugPharm worked with the talented team at Vancouver-based digital entertainment studio, Switch United, who led the creative design and interface of the campaign.

“Our gamification technology represents the ‘best-in-class’ next-generation of social networking platforms. Unlike other services, we can we integrate our technology platform into existing web sites and create true socially connecting gameplay using ‘interest-based’ virtual items – not just generic badges. For Ice Pilots NWT, fans of the show can express themselves by building customized gameboards based on various themes and expand their social network to include people who collect the same items,” added Steve Bocska.

To play the Ice Pilots NWT game, visit www.icepilots.com

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services – including Snoget, the upcoming cross-platform, social networking game – that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.

For more information, please contact:

Jodi Regts
VP, Corporate Relations
jregts@pugpharm.com
604.831.5634

October 26, 2011 – Pug Pharm Productions Inc. (Pug Pharm), a Canadian leader in gamification and social engagement, announced that its social networking gameplay platform will power the History Channel’s Ice Pilots NWT website.

“We are excited that Pug Pharm’s ‘Collect, Connect, Reward’ gameplay technology is enabling fans of Ice Pilots NWT to win prizes by collecting show-themed virtual items and connecting with one another,” said Steve Bocska, CEO of Pug Pharm.

Timed in conjunction with the launch of the third season of the popular program produced by Omni Film, the Ice Pilots’ website hosts a game called “Air Hunt” allowing players to win prizes by collecting cargo and connecting with other players and fans of the show. PugPharm worked with the talented team at Vancouver-based digital entertainment studio, Switch United, who led the creative design and interface of the campaign.

“Our gamification technology represents the ‘best-in-class’ next-generation of social networking platforms. Unlike other services, we can we integrate our technology platform into existing web sites and create true socially connecting gameplay using ‘interest-based’ virtual items – not just generic badges. For Ice Pilots NWT, fans of the show can express themselves by building customized gameboards based on various themes and expand their social network to include people who collect the same items,” added Steve Bocska.

To play the Ice Pilots NWT game, visit www.icepilots.com

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services – including Snoget, the upcoming cross-platform, social networking game – that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.

# # #

For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604.831.5634

• System rules and economy
• Rewards and achievements
• Creation and management of virtual items
• Creation and management of collection, contest, game boards
Analytics and reporting

• Agencies
• Conferences
• Hospitality
• Media & Content
• Museums
• Retail
• Tourism
• Web Community

Use our innovative Campaign manager and Integration API to define EVENTS and the RULES that result in REWARDS

Pug Pharm’s dynamic and scalable SNO-GE (Social Network Online Game Engine) includes a set of social and game play features that harness the power of  Collect – Connect – Reward and a full set of tools for managing campaigns and game play economies.

Social Networking

• User Profiles, Email Verification
• Interest-based Matchmaking
• Friends Lists
• User-to-user Messaging
• Profile Image Upload
• Facebook integration
• Public/private Tagging

Support

• Full Back Office Suite, Campaign Management, User Management, Item Management, Collection Board Management
• Admin system-wide Messaging
• Activity Logs and Reporting
• Item Creation Tool

Virtual Items

• Item Pools and User Inventories
• Gifting (to friends or external email addresses)
• Expiration and Insertion Dates
• Rich Gameplay Qualities (Long Descriptions, External Links, Quality Scores, etc.)
• Permalinks to Unique Item Instances
• Item Creation Workflow
• Facebook/Twitter Updating
• Unique Instance Scarcity Model

Gameplay

• Game Boards Variable Collection Boards
• Variable Connection Boards
• Virtual Item Compatibility Checks
• Tutorials
• Mini Games, Activities, Challenges
• Point/Scoring System
• Customizable Levels, Achievements, Rewards
• Active Leader Boards

Gamification

The new buzz word that has everyone with a corporate website talking, is simply a way to use game elements (levels, points, trophies) to encourage website visitors to complete actions (make a purchase, fill out their profiles, etc.) and return to the website.

Most gamification systems use points, virtual trophies, and badges to reward customers when they complete certain actions…which is fine for a while, but kind of boring in the long run.

At Pug Pharm we’ve created a system that achieves the same goals as a regular gamification product, but also grows more useful over time—with built-in brand-awareness and customer acquisition components! All this while never getting in the way of your business.

Here is how it works

Collect, Connect, Reward

Companies once needed several different products to accomplish all the goals of gamification and social engagement. Pug Pharm is offering the first service to provide a complete set of these tools and features–effectively creating a unique “Gameplay Ecosystem” where brands can create individual or cross-property social entertainment that attracts and retains customers and builds brand recognition and loyalty.

Integration with the SNO-Game Engine allows businesses to make their corporate website a powerful tool to increase visitor engagement as well as acquire new customers.

For developers, SNO-GE is a scalable, robust, back-end system that will get your game or application to market significantly sooner, cheaper—and better!

For conference and trade-show planners, Pug Pharm can offer a customized package that allows for easy integration of exciting game and social connection features, making your conference truly unforgettable.

To learn more about how Pug Pharm and the SNO-GE can power-up your business, application, or event contact us

Whether you are responsible for a corporate website, conference event, or developing a new social application, we would love to talk to you. Please contact us and let us know how integrating SNO-GE can help you reach your targets and goals.

For all employment related enquiries, please send your email to careers@pugpharm.com

“This current investment will allow our team to focus on taking our social networking game prototype to full launch with a sophisticated user interface, advance game-play, and a fully scalable infrastructure,” stated Steve Bocska, CEO of Pug Pharm.

Pug Pharm received this product-phase funding through a competitive process with companies from across Canada in the new media sector including games, websites, mobile, and software applications.

About the Canada Media Fund (CMF).

The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world. www.cmf-fmc.ca

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc., is a privately held Canadian online social entertainment company with a mandate to produce intelligent, compelling and cost-effective interactive entertainment built entirely upon a foundation of pure social networking gameplay. For more information, please visit: www.pugpharm.com

# # #

For more information, please contact:

Jodi Regts
VP, Corporate Relations
jregts@pugpharm.com
604.831.5634

The Gamification Summit (January 20-21, 2011 San Francisco) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn’t in this dynamic and fast-moving field through case studies, workshops, keynotes and panels delivered by experts such as Gabe Zichermann (author, Game-Based Marketing), Amy Jo Kim (gamification guru) and Jane McGonigal (TED fellow, author debuting her new book) and network with other leaders in the space. Attend Gamification Summit 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
The first day is filled with informative keynotes, lectures and panels, with plenty of networking opportunities mixed in throughout. The second day is a full-length, hands-on workshop led by renowned gamification designer Amy Jo Kim that will help you take your specific business requirements and turn them into actionable gamification strategies.

Yes, this was actually the scene outside of our office. I think that’s programmer Tilman Holschuh on the left, heading to the airport to catch a plane back home to Germany.

Some high drama unfolding at the Pug Pharm offices as a chemical fire and toxic fumes have kept our team away from their desks for the past few days.

See CBC news story here.

Fortunately, all Pug Pharm workers are provided with Hazmat suits upon signing their employment agreements, and undergo gene splicing making them genetically resistant to hydrogen cyanide.

Even more fortunately, our office is tucked back in the building away from the source of the burning foam. And our team got out quickly Friday afternoon immediately when the alarms sounded, and have stayed away since (unlike many residents, who returned to the building and spent the whole night there while the fumes kept spewing).

Props to the Pug Pharm team for battling through these challenging circumstances and keeping the production momentum heading in the right direction.